Gavin is one of Canada’s top sponsorship strategists and partnership architects. He has over 25 years of experience and success in Strategic Partnerships, Sports Marketing, Integrated Media Sales, Sponsorship Sales & Marketing, and Sales Training/Coaching.
Currently the Managing Partner at Gavin Roth & Associates Revenue Consultants Inc. – a revenue agency that focuses on sponsorship business development, strategic partnerships and sales training. He also hosts the Roth Revenue Podcast, featuring influencers of sponsorship marketing.
Prior to running his own agency, Gavin was Chief Commercial Officer at Golf Canada where he was responsible for Revenue and Marketing for all Golf Canada properties.
Formerly Vice President of Multiplatform Sales at Rogers Media and Vice President, Sales at Canada’s Olympic Media Consortium (the official media rights holder for the 2010 and 2012 Olympics), where Gavin lead a team that developed and negotiated some of the largest integrated media partnerships in Canadian media history.
Gavin has also held senior sales and marketing roles with the Canadian Football League and WWE Canada, and spent 6 years in the ad agency world.
Gavin enjoys giving back to the Sponsorship Marketing industry, lending his time to the Sponsorship Marketing Council of Canada and the 5 to Watch Sports Business Awards program.
FAVOURITE MOVIE: Field of Dreams, Braveheart, Shawshank Redemption, The Last Samurai, Atonement, The Pink Panther series (the original series starring Peter Sellers)
FAVOURITE TV SHOWS: The West Wing, The Sopranos, Breaking Bad, The Walking Dead, Mad Men, Game of Thrones, The Office (US version), Whose Line Is It Anyway?
FAVOURITE SPORTS/TEAMS: Golf, Tennis, Basketball, NFL / NBA Champions, Toronto Raptors
FAVOURITE FOOD: Handmade Burgers, Ribeye Steak, Lobster, Goat Curry, Eggs, Peaches
FAVOURITE ANIMAL: Dogs
FAVOURITE MUSIC: Rock, Classic Rock, Instrumental
FAVOURITE ARTIST: Coldplay, Eagles, Billy Joel, Hans Zimmer
FAVOURITE BOOK: A Fine Balance, The Kite Runner, Tuesdays with Morrie, The Pillars of the Earth
MY HOBBIES: Golf, Gardening, Podcasts, Sports Pools
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